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About Mali + Lili

Designed for the Woman Who Does It All

Mali + Lili is a premier cruelty-free bag brand created for women who move with intention.

We design elevated bags that pair fashion with function, supporting your ambition, your travel, your work, and your everyday rhythm. From sleek work totes to convertible shoulder bags and modern crossbodies, each piece is thoughtfully crafted to carry what matters most.

Because you should never have to choose between beauty and practicality.

MEET THE FOUNDER

JoAnne Wannarachue Lord

After more than 20 years as a fashion industry buying and merchandising executive at leading brands including Urban Outfitters, Guess by Marciano, Bebe, and New York & Company, JoAnne Wannarachue Lord made a life changing decision.

In 2017, while navigating motherhood, business travel, and a breast cancer diagnosis, she recognized a white space in the market. Women needed handbags that worked as hard as they did. Beautiful. Organized. Cruelty free. Designed with intention.

As a multitasking executive and mother of two, she struggled to find work bags and travel bags that helped her stay organized without sacrificing polish. So she created them.

Mali + Lili was born from that lived experience. It is a brand built not only on fashion expertise, but on strength, purpose, and perseverance.

Today, JoAnne continues to lead the brand from Los Angeles, balancing family, business, and philanthropy with the same intentional spirit that defines every collection.

Giving Back

Community is central to our story.

JoAnne serves as an Advisory Board Member of The Cancer Cartel, a nonprofit organization providing financial services to individuals facing cancer. Mali + Lili proudly partners with The Cancer Cartel and the Breast Cancer Research Foundation to support those navigating similar journeys.

Our mission extends beyond handbags. It is about empowerment, resilience, and showing up for women in meaningful ways.

Crafted with Purpose

All Mali + Lili handbags are designed in Los Angeles and made from high-quality, PETA-approved vegan leather.

We are committed to cruelty-free materials and thoughtful production practices. From sourcing recycled materials to minimizing waste, we continuously strive to make responsible decisions that reflect our values.

True luxury is intentional.
True style is conscious.

Recognized by the Best

What began as a personal vision has grown into a nationally recognized brand. Since launching in 2017, Mali + Lili has been featured in premium retailers likr Nordstrom, Anthropologie, and others, placing our cruelty-free bags alongside some of the most respected names in contemporary fashion and introducing our designs to women across the country and beyond.

Our commitment to thoughtful function and elevated design has also earned us recognition as one of Oprah’s Favorite Picks in three separate years. This distinction reflects what defines Mali + Lili at its core: beautifully crafted bags that support real life women with confidence, purpose, and polish.