Los Angeles based, fashion industry executive, JoAnne Wannarachue Lord, began her career in San Francisco, California. She started on the wholesale side of the business representing Accessories and Jewelry lines after graduating from the University of Washington in Seattle. After a few years, JWL transitioned into the retail buying world and became a Buyer, DMM, GMM, and a VP of Merchandising for companies including Urban Outfitters, Guess by Marciano, bebe, and New York & Company. 

Today, JWL comes full circle with the launch of the mali+lili line of stylish functional bags and accessories using vegan-friendly materials. Designed with busy women in mind, the collection is made to be worn from day to night and everywhere in between thanks to its carefully designed pieces β€” think backpacks, waist bags, card cases, and cross-body styles featuring functional details. Whether you are in a business meeting, jet-setting the world, volunteering at school, or running errands around town, the mali + lili line of bags will be there to hold your essentials while you make your moves. 

Named after her two daughters, mali + lili offers trend-led accessories that strike the perfect balance between sophisticated and playful.

mali+lili is designed in Los Angeles and is made of quality vegan leather and novelty fabrications. 

mali+lili is PETA-Approved Vegan.


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